Project
Website redesign
Digital rebrand / Design system
Team
Ralph Zenger - Creative Director / Lead
My role - Senior Designer / Visual Design
Aneta Ciepela / Lea Balcerzak - UX Design
Abhishek Sarkar - Program Manager
Dev - Internal team
In financial verticals, distinct investor audiences require dedicated pages to accommodate unique services and products. A PreHome landing page was established to differentiate between financial users ranging from individual investor, financial investors and institutional audiences. This enabled Dodge and Cox to have unique experiences and funnel particular clients in navigating and appropriately using the site.
The Dodge & Cox branding uses a cool and monochromatic use of brown and blue palettes. Applying tints and hues as supportive colors, as well as a relying on a serif logotype paired with sans serif body copy, creates a clean and calm combination that has an inviting and informative feel to the entire web experience.
From a UX direction, our team established new page flows which helped develop new component blocks that shaped different page content strategies and templates.
