The ask
Brand refresh - changing the visual application to adhere to new OS guidelines for iOS / android and desktop / mobile web
What was done
Applied new visual aesthetics to existing interfaces. New OS principles led to a more seamless experience; iOS considerations, Android Material Design implementation
Problems or challenges
Balancing between legacy platforms and pushing new interfaces led to delays in publishing new visual applications
What could be done with more time
A more formulated strategy on priority of pages that have more clicks and retention and applying the visual changes in piecemeal to have consecutive releases and minimal delays
Project
App redesign / iOS and Android
Mobile web design
Team
Mark Mendell - Creative Director
Mark Hobbs- Associate Creative Director
Derek Larsen - Senior Designer / Lead
My role - Designer / Mobile
Frank Ruggeri - Product Manager / Project Manager
Vladimir Olexa - Internal dev team
The new designs adapted both the new iOS design system and Material design for Android. The app redesign was a cosmetic retrofit of visual aesthetics.