Intel

The Ask

Apply a digital rebrand from the recent brand refresh of Intel. Anticipate legacy sites to be worked in parallel and prioritize key pages for immediate publishing. Retrofit design systems with the new branding

What was done

Create a digital branding that parallels print marketing collateral but with consideration of accessibility, typography and color.

Problems or Challenges

A large scale site requires publishing phases - Priority pages of home, campaign sites, product and support sites

What could be done with more time

Fast follow up of the published redesigned sites. Adding new flexible components or applying variations to the existing component sets

PR and Marketing collateral differs from the web as it lacks necessary components that allow an acceptable web experience. We introduced and compared the branding to have proper contrast and accessibility properties while still making sure it keeps within the brand guidelines

In addition to the digital refresh, an updated design system in collaboration with the client’s existing patterns are applied.
We helped reintroduce new typography specs in accordance to the typeface being used, color contrasts and palettes that expanded the standard blue Intel branding, and an iconography set that is guided by the new marketing collateral but applicable in digital form.