The Ask
Provide visual designs on key interfaces on the app such as home, results, detail pages and marketing advertisements
What was done
Created vibrant visual aesthetics (skeuomorphic style at the time) to create dynamic home interfaces and match similar styles on related pages such as detail, results and different viewports by device type (mobile, tablet, iOS, Android, Windows)
Problems or Challenges
Scalability of visual assets between different viewports was not consistent
What could be done with more time
A better strategy and research would have been beneficial in getting key direction and a more systematic approach
Establishing a visual direction for the mobile app, a tablet counterpart was added which was unique and ahead of its time. Working reverse, a brand guideline and system was introduced to re-establish a design system for the app.
Project
App design / iOS, Android, Windows
Brand design
Team
Emilio Gonzales - Senior Designer / UX / Lead
Aaron Master - Product Manager / Project Manager
Ben Levitt- iOS Developer
My role - Designer / Visual Design